Online Media Kit - WTNZ FOX 43 Knoxville, TN

Online Media Kit

Online Media Kit

Online advertising file and format specifications. The specifications below follow the IAB guidelines for all similar ad sizes.

Ad Creative Dimensions Max File Size Recommended
Max Animation
Length
File Formats
In-page Ad Creative Sizes
120x240 Mini-Skyscraper 40k

:15

GIF, JPG, SWF
300x150 Spotlight 40k

:15

GIF, JPG, SWF
300x250 Island 40k

:15

GIF, JPG, SWF
468x60 Banner 40k

:15

GIF, JPG, SWF
728x90 Leaderboard 40k

:15

GIF, JPG, SWF
Video Companion Ad Creative Sizes
300x250 Island 40k

:15

GIF, JPG, SWF
728x90 Leaderboard 40k

:15

GIF, JPG, SWF

234x60 Half Banner

30k

:15

GIF, JPG, SWF
Special Placement Ad Creative Sizes
160x600 Skyscraper 40k :15 GIF, JPG, SWF

Flash Ad Requirements
Versions - up through Flash 8

Click Tracking
For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window.

More information about clickTag can be found on Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/ and http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html

Example code: (please note preferred structure of clickTAG with case of letters as indicated)

on (release) {
if (clickTAG.substr(0,5) == "http:") { getURL(_level0.clickTAG, "_blank");
}
}

Additional Flash file items:

  • Backup jpg/gif can be submitted
  • Animation cannont continue past 3 loops
  • Frame rate must be 18fps
  • File size should not exceed 40k

 


Expandable Banners (User-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90).

  • Must use Approved 3rd party rich media vendor (see below)
  • Ad code for exanding unit must be provided by one of the Approved 3rd party rich media vendors (see below)
  • Method of expansion and un-expansion must be the same. (i.e., mouse-over)
  • Close Button must be placed in the top right corner labeled with 11px black font surrounded by 4px padding

Maximum Expansion:
728x90 expands to 728x270 (expands down only); Polite file load - 80k
300x250 expands to 500x500 (expands left and down only); Polite file load - 80k

 


Expandable Banners (auto-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (850x30).

  • Must use Approved 3rd party rich media vendor (see below)
  • Ad code for exanding unit must be provided by one of the Approved 3rd party rich media vendors (see below)
  • Only available on site Homepage
  • Frequency cap 1 per 12 hours
  • Method of expansion and un-expansion must be the same. (i.e., mouse-over)
  • Close Button must be placed in the top right corner labeled with 11px black font surrounded by 4px padding

Maximum Expansion:
850x30 expands to 850x300 (expands down only); Polite file load 80k

 


Approved Third Party Rich Media Vendors (Third Party Servers):
Atlas
Doubleclick
Eyeblaster
Eyewonder
Pointroll

 


Other Ad Creative Guidelines

  • Animation/Looping should be limited to a maximum of 3 with each loop not exceeding 15 seconds
  • Ads may not contain persistent rapid/strobing animation
  • Creative on a white background must contain a 1 px black border
  • All rich media must be submitted 72 hours to campaign start to allow for testing

 


Frequency Capping
Video: 1 per 5 minute frequency cap on video pre-roll inventory
Expanding 850x30 Pencil Ads: 1 per 12 hour frequency cap

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