Packaged Facts: Keurig Partnership with Kraft Boosts Company's Single Cup Coffee Portfolio - WTNZ FOX 43 Knoxville, TN

Packaged Facts: Keurig Partnership with Kraft Boosts Company's Single Cup Coffee Portfolio

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE MarketResearch.com

ROCKVILLE, Md., Aug. 25, 2014 /PRNewswire/ -- Keurig Green Mountain has announced a partnership with Kraft Foods to make the latter's branded coffees-including Maxwell House and Gevalia-for Keurig's single-serve brewing systems.  The deal is the latest in a string of moves by Keurig, which previously partnered with Coca-Cola to allow people to make various Coke beverages at home. Keurig also previously announced an agreement to distribute packaged McDonald's coffee to retailers, thus allowing consumers to make McCafé drinks at home with their Keurig machines.

Packaged Facts Logo

Keurig Green Mountain had coffee sales of almost $1.4 billion in 2013, increasing 25%.  Single cup accounts for 97% of company sales with the remaining share coming from ground/whole bean sales as well as a small contribution from RTD/iced coffee. Keurig Green Mountain's 15% share of the U.S. retail coffee market is second only to J.M. Smucker, according to Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition. The report can be found at: http://www.packagedfacts.com/redirect.asp?progid=86583&productid=8133971.

Keurig's growth is driven by 1) penetrating at-home and away-from home locations with its brewing systems and 2) driving usage frequency of its single-cup beverages in those brewing systems. And the company is still growing thanks in part to its shrewd partnerships.

"The company is successful at leveraging licensed partnerships with brands and retailers to increase awareness of its proprietary brewing system," says Packaged Facts research director David Sprinkle. "This latest partnership with Kraft only further underscores the brand's ability to both pair itself with major coffee players, and underscores how much American coffee drinkers appreciate the ability to replicate their favorite chain restaurant or coffeehouse products at home."

In terms of brand performance, the diversity of Keurig Green Mountain's single cup portfolio is evident.  Its proprietary brand captures the largest share (38%) of single-cup sales, worth $522 million in 2013, followed distantly by Donut House Collection.  Keurig Starbucks and Keurig Eight O'Clock have provided the biggest single-year gains for the company, as both were up more than 500%. 

Another of Keurig's strong points concerns the variety of channels through which it interacts with customers, ranging from supermarkets, department stores, mass merchandisers, club stores, and convenience stores; to restaurants, hospitality accounts, office coffee distributors, and partner brand owners; and to the internet via its websites. However, it has penetrated far more households than workplaces and foodservice locations, which (along with colleges/universities) it has targeted for growth.

For more information on Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition and other reports in Packaged Facts' industry-leading catalog of food and beverage market research reports such as Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond please visit: http://www.packagedfacts.com/.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services.

Please visit Packaged Facts on LinkedIn for more culinary, food packaging, food retailing and foodservice insights.  Follow us also on Twitter and Google+.

Sales Contact:                                                                                       
Larry Finkel                                                                                            
lfinkel@marketresearch.com  

Press Contact:                                                                                       
Daniel Granderson
240.747.3035                                                                                      
dgranderson@marketresearch.com

Logo - http://photos.prnewswire.com/prnh/20140801/132630

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

9000 Executive Park Drive
Building D Suite 300
Knoxville, TN 37923

Phone #: 865-693-4343
Fax #'s:
General: 865-691-6904
Sales: 865-691-6770
Traffic: 865-691-7527

FCC Public File
publicfile@wtnzfox43.com
865-693-4343
EEO Report
Closed Captioning

Powered by WorldNow
All content © Copyright 2000 - 2012 WorldNow and WTNZ. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.