With 15 Million Unique Users and Counting, Tips App Trusper Launches Actionable "Music, Movies, Books" Tips - WTNZ FOX 43 Knoxville, TN

With 15 Million Unique Users and Counting, Tips App Trusper Launches Actionable "Music, Movies, Books" Tips

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SOURCE Trusper

Fast-Growing Social App Now Lets People Share Tips Containing Songs, Excerpts and Trailers To Highlight Favorite Tunes, Films and Reads

SILICON VALLEY, Calif., June 13, 2014 /PRNewswire/ -- Imagine you are at a cocktail party surrounded by friends and family. If you're like most people, much of the conversation would be about music, movie or book tips. Trusper, the largest mobile tip sharing app, has just made it possible for you to have that conversation digitally when you are away from your friends by adding a game-changing new "actionable" tips category: Music, Movies, Books. Now Trusper's millions of users can share tips on their favorite songs, films and literary discoveries, adding tips and linking followers directly to sample song clips, movie trailers or book excerpts on iTunes, Amazon or YouTube – or even downloading them – all without leaving the app or that "digital cocktail party."

A unique app that offers authentic, user-generated, bite-sized tips that take just minutes to create and seconds to consume, Trusper grew from 2,000 users in beta to more than 15 million unique users in just one year with little fanfare by providing people tips on the topics that interest them the most. With Music, Movies, Books, Trusper users can exchange tips and inspire each other with art that evokes love, drama, humor, tragedy and other emotions. Users can add and view favorite playlists for any occasion, list must-watch movies and share summer reading lists, giving viewers a chance to check out a sample and directing followers to where they can download or view a copy of their own. Users can check out other's lists, such as "Favorite Wedding Music," "7 Best Books for Bed Time Stories," "5 Most Romantic Movies that I Ever Watched" and much more – it's like having a Billboard Top 100 on virtually any genre from your like-minded peers.

"When we look for new music, movies or books, we trust our peers and the social media tastemakers to filter out the good from the bad and help us discover that diamond in the rough," said Jack Jia, the four-time serial Silicon Valley entrepreneur who founded Trusper as well as Internet publishing and recommendation software companies Interwoven and Baynote. "The beauty of Trusper's new Music, Movies, Books tips category is that people can repeat what they do in real-life: take out an iPhone, play their favorite tune for their friends and show their friends how they can get the song for themselves, all in a few seconds. Imagine if the movie 'Frozen' had this capability – 'Let It Go' would have gone viral in a few days instead of months!"

Trusper, which raised more than $6 million in Series A funding in November 2013, offers free iOS and Android apps as well as a website. Trusper initially focused on beauty tips but has added new categories steadily as its user base has grown and diversified. Tip categories now include Health & Fitness, Food & Drink, DIY, Relationships and much more, giving users a simple, clean interface to create and share tips, embed photos and video, search for topics and offer help and encouragement in comments.

"There's something for everyone at Trusper, which is why we have such a high user retention rate," said Jia. "But maybe because they tend to be plugged in 24/7, the Millennial generation especially relies on friends, family and other trusted advisors to help them find out about lifestyle tips, products to try and what they should be listening to, watching or reading. Our users have been creating these music or movie tips with manual links, which works, but it wasn't simple or pretty. Now it is: The new embedding function we've added gives everyone who is interested in culture an easy way to share and discover songs, films and books that can enrich their lives."

The free Trusper app is available to download now at the Apple App Store or Google Play for Android. Trusper is also on the web at www.trusper.com.

About Trusper

Trusper (www.trusper.com) is a website and free mobile app for iOS and Android devices that allows people to quickly share and discover tips of daily life with trusted friends, family, and fans. Over five million people currently use Trusper to look for and share tips on cosmetics, beauty, DIY and other areas of interest. Headquartered in Silicon Valley, Trusper has received $6.17 mil funding from DCM, Charles Schwab, Bob Gunderson, Mark Thompson, and founders/CEOs of major tech companies including WebEx, Fortinet, Interwoven, Netscreen, Telenav, and Juniper Networks.

 

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