DirectBuy and eInfochips Collaborate on BI Solution - WTNZ FOX 43 Knoxville, TN

DirectBuy and eInfochips Collaborate on BI Solution

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SOURCE eInfochips

MERRILLVILLE, Indiana and SUNNYVALE, California, May 15, 2014 /PRNewswire/ --

Integrates Systems Across Platforms to Improve the Shopping Experience and Drive Business

DirectBuy, the largest franchiser of Consumer Buying- Clubs in North America and eInfochips, a leading engineering services company announced collaboration for a BI (Business Intelligence) solution that integrates data from warehouse clubs and the DirectBuy eCommerce portal. The solution drives consumer behavior with an enhanced shopping experience, and also enables analytics for data-driven decision making.


"The solution integrates multiple isolated systems to generate tangible and actionable data with BI and analytics." said Armin Roeseler, the CIO of DirectBuy. "It has improved productivity and decision making with process automation and some very relevant business dashboards."

The solution deploys the Microsoft® BI Stack with Self Service BI and Power BI to integrate data systems from clubs as well as the website to provide a unified view of the business, and drive consumer behavior for DirectBuy.

Parag Mehta, the Chief Marketing and Business Development Officer at eInfochips said, "We are proud to be associated in this business transformation with DirectBuy. The solution will generate insights that are critical for business expansion."

eInfochips - DirectBuy Collaboration 

eInfochips and DirectBuy have partnered to drive Data Analytics and Business Intelligence across membership clubs and eCommerce platforms. In the past, the companies have collaborated for process automation to drive operational efficiency and improve team productivity. This includes test automation with Selenium for their member website, integration of warehouse data systems, portal performance improvement, and web-crawling automation to drive operational efficiency and customer experience across platforms.

About eInfochips 

eInfochips is a product and semiconductor design solutions company recognized for technology leadership by Gartner, Frost and Sullivan, NASSCOM and Zinnov. The company has designed over 500 products for top global companies, with more than 10 million shipped around the world. Today, over a thousand engineering professionals are developing products at ten design centers across India and USA. The company has sales offices in USA, Canada, Japan, UK and India.

eInfochips - eCommere- Big Data Expertise: With hands-on expertise on Magento, eInfochips provides solutions to leading eCommerce players for online promotions, advanced e-store functionalities and improved portal performance. As a MongoDB partner, eInfochips offers real-time analytics on customer sentiment, customer navigation, database modernization, real-time price optimization etc. for eCommerce portals.

Visit eInfochips at, or stay connected on, Facebook, Linkedin, SlideShare, and YouTube.  To request information, contact

About DirectBuy, Inc. 

DirectBuy provides its members with outstanding service, selection and value. With over 90 locations throughout North America, DirectBuy members pay confidential dealer prices, with no hidden retail markup, combined with an amazing selection. Our commitment to service excellence ensures that our members have access to unparalleled quality and choice while being guided by experts in purchasing and design.

Our members select from over 1 million products from 700 popular brands in the US and 500 in Canada. DirectBuy provides lifestyle-enhancing benefits including travel packages, home improvement products and services, and much more.

For more information on DirectBuy, visit or


Mayank Shukla
India: +91-79-2656-3705
US: +1-408-496-1882

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