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Activities are Part of Company's Global Effort to Promote Alcohol Responsibility
ST. LOUIS, Sept. 20, 2013 /PRNewswire/ -- Budweiser is known for connecting with beer drinkers in unique, one-of-a-kind ways, and its efforts to promote responsible drinking are no exception. Today, Anheuser-Busch employees and wholesalers will literally take to the streets to spread Budweiser's "Designate a Driver and Enjoy the Great Times" message. This will include visits to bars, restaurants, grocery and convenience stores to remind adults about the importance of designating a driver. The efforts are part of Anheuser-Busch InBev's Global Be(er) Responsible Day, a day dedicated to promoting responsible drinking.
"We promote responsible drinking 365 days of the year, but this is a special day dedicated to spreading the word through our employees and wholesalers in the communities where we live and work," said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. "Drunk driving is 100 percent preventable, and planning ahead and using a designated driver is one of the best ways to ensure everyone has a great time but gets home safely."
In the brewer's hometown of St. Louis, the Budweiser Designate a Driver blimp will make its final stop on Global Be(er) Responsible Day as it ends a 17-week tour through parts of the United States. In addition, a replica of Kevin Harvick's #29 Budweiser Chevrolet and the world-famous Budweiser Clydesdales will appear at area grocery and convenience stores to bring fans closer to two of the brand's most popular figures. Employees and wholesalers will also visit local eateries during lunchtime to engage with adults.
During all activities nationwide, employees and wholesalers will ask people age 21 and older in their communities to show support by taking the pledge to drink responsibly at NationofResponsibleDrinkers.com. More than 141 million American adults 21 and older have been or have used a designated driver
"Global Be(er) Responsible Day is a special day for all of us, but designating a driver isn't just a good idea for special occasions," adds Casso. "Drinking responsibly and making plans to get home safely matter every day of the year."
Anheuser-Busch has been a leader in promoting alcohol responsibility for more than three decades. Since the launch of its Know When To Say When® campaign in 1982 to today, Anheuser-Busch and its wholesalers have invested more than $980 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. This includes partnerships with retailers, parents, educators, community organizations, elected officials, law enforcement and many others.
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