Beyonce, who seems to be everywhere as she prepares for her upcoming world tour, is going to be seen in even more places.
The 31-year-old singer is featured in H&M's new ad campaign, announced by the retailer Thursday.
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Mrs. Carter, as she's called in the ads, is seen lounging on a beach wearing a sundress, short shorts, a bikini and other key items from the summer collection.
H&M says the ads, which were shot in the Bahamas, aim to capture the many sides of women, showing Beyonce as strong, vulnerable, sensual, fun, flirtatious and maternal.
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Beyonce said that thanks to the tropical island setting, she felt more like she was shooting a music video than a commercial.
She and her husband, Jay-Z, whose real name is Shawn Carter, have a year-old daughter, Blue Ivy.
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